Klarna has reportedly introduced, according to FashionUnited UK, a new feature called Care & Repair in the Royaume-Uni and France, designed to simplify access to garment care, alteration and repair services. L'entreprise fintech suédoise is integrating this tool directly into its main app, with no additional cost for browsing.
The feature was developed in partnership with Save Your Wardrobe (SYW), a British technology platform specialising in after-sales services. Shoppers can review their order histories, select the care procedures needed (alterations, cleaning or repair) and then be connected with local specialists through SYW's infrastructure.
A gap between interest and use
The launch is backed by a joint study from Klarna, SYW and sustainability consultancy Create Sustain. Celle-ci shows that 70% of British shoppers recognise that repairing items can save money, but only 14% have ever used a brand-backed repair service. According to the same study, British households could save up to £370 ($491) a year by choosing repair over buying replacements.
L'enquête also reveals an information gap: only 42% of British shoppers know that retail brands offer repair services, and 25% say they do not know where to find care solutions. Près de three in five British consumers spend less than £50 per garment intended for long-term use, while 38% of respondents cite price as the main driver for greater adoption of these services.
Visibility and loyalty at stake
L'étude highlights potential for building loyalty: 69% of British consumers say they are more inclined to buy a product if lifetime repairs are free, and 68% would be willing to invest in higher-quality items if access to repair is guaranteed. In addition, 73% believe that care options help them get more value from their existing items.
« Il s'agit d'un écart d'accès et de visibilité, pas d'envie », said Louisa Garcia Moreno, head of sustainability communications at Klarna, according to FashionUnited UK ("This is a gap in access and visibility, not desire"). She added that 77% of British consumers want brands to make repair services more visible.
