Just Now Distribution has appointed Palladio Associates as the UK sales agency for Florere, a contemporary womenswear brand. Palladio will take over sales from the summer 27 season, operating from its Londres showroom. Just Now Distribution will continue to handle the brand's distribution and operations.
Launched in 2022 by Michelle Evatt and Heidi Fielding, Florere began its wholesale activity from autumn/winter 26. The brand's stockists include department stores and premium independents, among them Fenwick, Javelin, Goddard's, Cavells, Agatha, Anne Furbank and Dotique. It is confirmed to exhibit at Harrogate Fashion Week early next year.
Juls Dawson, director of Just Now Distribution, said he was enthusiastic about working with Palladio on this new stage of growth, considering autumn/winter 26 to have been the brand's first true season, with a positive response and recurring orders already visible. He also pointed to growing demand for a product positioned between daywear and occasionwear, a niche he believes Florere is well placed to occupy.
Alex Radford, womenswear and brand development director at Palladio Associates, described a strong, recognisable identity, positioned distinctively within the contemporary womenswear market, between feminine aesthetics and modernity.
