TALLY WEiJL appoints José Antonio Blanco chief product officer

TALLY WEiJL is said to have appointed José Antonio Blanco to the position of chief product officer (CPO), according to FashionUnited UK. He will work with the design, buying, planning and sourcing teams to ensure new collections remain true to the brand's identity.

José Antonio Blanco has notably worked on collections for ZARA and Stradivarius, and held the position of artistic director at SASCH and SHSJEANS. He was most recently head of buying at MAAG.

Founded in Suisse in 1984 by Tally Elfassi-Weijl and Beat Grüring, TALLY WEiJL has been developing fashion for women for more than four decades.